Data Anonymization: Motivation and Mechanics

Data is one of the most valuable assets a company has in its possession and if breached can have a very negative impact on the bottom line—in a company’s stock price, reputation, and brand.

One approach to protect a large majority of an organization’s data is called data anonymization, which is variously known as data masking, obfuscation, pseudonymization, de-identification or scrambling. In this post, we’ll explain how copying production data—while a common and understandable business practice—increases risk, the advantages of using data anonymization (aka data masking) to protect data, and how to effectively mask sensitive data with the Imperva Camouflage data masking solution. Read the article.