We’ve been talking about redesigning our own official website for as long as I can remember, but it’s never really had any of us jumping up out of our seats with excitement. I found this odd because we usually love building new websites and designing awesome stuff, so why weren’t we excited by this project?
The reason? We were bored of our branding. It was difficult to come up with an innovative new design when we still had to figure out how to make our old and tired logo fit in.
Opening the creativity floodgates
Once it was announced that we could start suggesting new logo ideas, colours and branding, the creativity floodgates were well and truly opened. Everybody started contributing their ideas, even fellow colleagues who don’t usually get involved with our design sessions were joining in.
It has been an inspiring project and within just six months from start to finish we now have an all new website, new branding, rebranded business cards, letterheads, t-shirts and even coasters.
Then comes the furniture
It may seem an odd thing to get excited about, but all of the time and effort dedicated to rebranding the company has encouraged us to finally replace our ageing office furniture with new on-brand desks and chairs.
We’re really impressed with the end result and we’re proud of how much transformation has been achieved in such a short period of time.
The rebranding exercise has improved our working environment and inspired us to focus on more innovative projects as we move forward.
The new with the old
These banners are used at various conferences, workshops and exhibitions. This is a good example to demonstrate the differences we’ve made to the branding and logo. It goes without saying that there’s quite an improvement between the new banner and the old one.
A great way to end the year of 2014, looking forward to what’s in store for us over the next 12 months.
Merry Christmas & Happy New Year!