Travel and Tourism Companies: How are your Profits for 2017?

Summer 2017 is coming to a close so now is a good time to take a look at how well your travel and tourism business has performed over the peak season. Have sales remained steady or improved? Have you had an increase in visitor numbers? If the answer to these questions is no, then you need to analyse why - starting with how the world sees your business. Grab Attention! Take another look at what you actually offer to customers compared to your competitors, and if that is obvious to a potential new client. Does your website inspire customers? Can customers actually find you online or is your website too outdated? Would an app really help to engage and attract new visitors? Help! We specialise in helping travel and tourism companies improve their online presence. From stunning travel websites (like Rough Guides) and travel itinerary apps, to tourism apps to help your tourist attraction come alive - we have the expertise and experience in your sector to really make a difference. We have some development availability over the next couple of months so if you need help and would like to make a start on improving your sales for 2018 - get in touch today!

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Would your business survive without any web sales?

What would happen if your website went down for a day, a week or even longer? How much revenue would you actually lose? Everyone is fully aware of the number of growing web threats out there but unfortunately, so many companies are still burying their head in the sand just hoping that it will not happen to them. If you are one of them, then you really need to act now. Ask yourself these questions: Would you like to fully protect your website from external threats? Would you like to boost your website performance and improve SEO? How about making sure that your sales don’t suffer due to website downtime? All of these questions seem like a no-brainer – but so many companies still opt for ignorance and just hope that it will be OK. Until it isn’t. If you answered yes to the questions above, give Imperva Incapsula a try for free. It is the best of the best when it comes to web protection and acceleration and all you need to do is fill in the form below to register, then make a simple DNS change. There is absolutely no obligation to buy. Please fill out the form below to get started.

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How to Boost Search Engine Rankings and Win Customers

Search engine optimisation (SEO) is a large part of any organistion’s marketing efforts, reaching customers through search tools they use to look up information. But did you know that slow page loading speeds can have an effect on your SEO? In recent years, some marketers have tried using content delivery networks (CDNs) to boost search engine rankings. The theory is that by offering customers multiple servers through which to get information, they’ll be able to reach a wider range of customers. There is weight to this theory - but nine out of ten CDNs won’t help your page load times! Unless they also speed up your processing, they will do very little for your SEO. So, how do you boost your search engine rankings and win customers? Imperva Incapsula We've looked at many options and Imperva Incapsula stands out a mile for us. It provides a CDN which can reduce your processing time and improve your SEO, as well as providing a range of other benefits including web security, DDoS mitigation, content caching, application delivery, load balancing and failover. Before you launch your next marketing campaign, it’s important to learn as much as possible about Time To First Byte (TTFB) and the benefits of using the correct CDN. Try it FREE for 7 days! Read the infographic, then why not try Incapsula FREE for 7 days so you can see the benefits for yourself? Fill out the form below and we'll be in touch - your free trial can start with just a simple DNS change.

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How To Maximise Website Performance

No matter how good your product/service is, if your website takes too long to load, customers will click away from it and you've lost a potential sale before you even had a chance. However, there is a very simple way to ensure that you don't lose sales due to a slow website. With Imperva Incapsula's Content Delivery Network (CDN), you can make any website safer, more reliable and faster than ever before. On average, websites using Incapsula CDN are 50% faster and consume up to 70% less bandwidth! Want to know more? Please get in touch using the form below to request the CDN datasheet or to try it for yourself for free.

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How To Mitigate CryptoWall Attacks

In the latest Hacker Intelligence Initiative Report, The Secret Behind CryptoWall’s Success, Imperva peel back the layers of CryptoWall’s sophisticated ransom attacks to reveal how cyber thieves kidnap data and demand payment for its release. Read this report and their blog post to: Learn the shocking cost to get your data back Understand how these attacks work and where you’re vulnerable See why data monitoring is critical to detection and prevention

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How to Detect and Stop Ransomware

Looking for a technical deep dive on how to detect and stop ransomware in its tracks? View this on-demand webinar product demonstration for an inside look at Imperva file security technology. During this session, we explore how to monitor user access to file shares in real-time. You will leave with a technical understanding of how our solutions can help you: Leverage deception based detection capabilities to identify ransomware Block costly attacks before it’s too late Ensure and demonstrate compliance with regulations, such as PCI, SOX, and HIPAA Protect your business data against Ransomware Prevent costly downtime from Ransomware Watch the 30 minute product demo hosted by security experts. Please note that this session is for a technical audience.

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Protect Your Business Data Against Ransomware

40% of Businesses Get Hit by Ransomware. It Could Cost Your Business Millions. Cybercriminals are increasingly using ransomware to attack companies and organisations like yours, with expected losses for 2016 reaching £1 billion. In the Insider’s Guide to Defeating Ransomware: Protect Your Data at its Source, you’ll learn: Why ransomware attacks have increased 300% How ransomware can rapidly bring your business to a standstill What you need to do to protect your business data Read the eBook to see how you can stop ransomware in its tracks and prevent your business from being held hostage by cybercriminals.

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How To Prevent Ransomware Attacks Like WannaCry

As I'm sure you are all aware, on Friday 12th May 2017, a large cyber attack was launched which has been described by Europol as unprecedented in scale. The attack is called WannaCry (or WannaCrypt, WanaCrypt0r 2.0, Wanna Decryptor) and is a ransomware program targeting the Microsoft Windows operating system. By yesterday, there were believed to be more than 200,000 victims in 150 countries. However, that figure is likely to grow as people switch on their computers on Monday if their IT has not been updated and their security systems patched over the weekend. What Should I Do? If you're lucky enough to have avoided the attack so far, don't be complacent. You should still follow the steps below to do everything you can to prevent an attack: Check you have installed the Microsoft patch as this addresses the vulnerability used by Wannacry Fully educate your staff so they will know the difference between legitimate emails and sophisticated phishing emails. E-mail attachments or links to dropbox are some of the most widely reported sources of this attack. How Can I Prevent a Phishing Attack? Even companies with the most secure systems can be left wide open to phishing attacks because, more than ever, users are becoming the weakest link in network security. Phishing emails are becoming more and more sophisticated and one simple click is all it takes to cause devastation. Can all of your staff spot the difference between a legitimate email and a phishing scam? Do you know how many of your corporate email addresses are exposed online? If you're unsure, there are tools you can use to find out. Email Exposure Check Are you aware that many of the email addresses of your organisation are exposed online and are easy to find for cyber criminals? With these addresses they can launch social engineering, spear phishing and ransomware attacks. Click on the image to the right to access a free email exposure check which will show you just how many of your employees’ email addresses are exposed online. Security Awareness Training It is pretty much impossible to prevent phishing emails from entering your network and some of them look so authentic. The only way to be sure that your business is fully protected is to educate your staff. You can get first-hand training from a man who was once the worlds most wanted hacker to train employees to understand the mechanisms of spam, phishing, spear-phishing, malware and social engineering. Once your staff know how to spot a sophisticated phishing attack, your business data will be much safer. Does it Really Work? After a year of helping their customers train employees to manage the urgent IT security problems of social engineering, spear phishing and ransomware attacks, KnowBe4 analysed the statistics. Looking at the simulated phishing attacks, the overall Phish-proneTM percentage (people who clicked on the KnowBe4 phishing emails) dropped from an average of 15.9% to an amazing 1.2% in just 12 months. The combination of web-based training and very regular simulated phishing attacks really works.You can find more information on available tools to help you prevent a phishing attack here. Alternatively, please fill in the form below if you would like more information or a free email exposure check.

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North East Business Support Fund

If you are based in Northumberland, Tyne and Wear or County Durham and you are looking to improve your business processes or grow your online presence, you can now claim up to £2800 of free funding to help with the project. NBSL are giving North East businesses 35% funding towards business improvement projects costing between £3,000 and £8,000 including web design/development, product development and process improvement systems. You can check your eligibility here. As a registered provider of the North East Business Support Fund, we'd love to help you access this funding and grow your business online. Whether you need a responsive website, a business application, a secure online shop or something more custom - we'd love to hear from you. Please click on the links below to view some examples of our work

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Phishing for Money

The malicious email as a means with which to socially engineer an “attack” is undergoing something of a revival. Malicious emails are more targeted, at individual companies, probably company types, and in some cases specific individuals. Background information gleaned from social media and other publicly accessible sources is often used to seed these emails with familiar words, phrases or whole issues to lure the recipient into a false sense of security. A momentary lapse in concentration by one user in an organisation can have serious implications. One of our customers* recently had an incident which resulted in them having to roll back their financial system by 3 or 4 days. The restore was accomplished relatively easily, as they are like many organisations, running a VMware environment and take overnight snapshots of just about everything. The desktop clean up took a lot more resource and time, and they completely lost all of the effective work done on the finance and payroll system for the previous few days. One of our customers, (they don’t buy AV or email filtering from us) recently had an incident which resulted in them having to roll back their financial system by 3 or 4 days. Moral of the story It’s never a bad time to remind your staff about “Phishing Emails”. You may think it’s obvious when you get one but with the stresses of everyday office life that may not be so for everyone. Security Awareness Training Ecommnet have recently teamed with KnowBe4 to provide managed security awareness training for employees and other users specifically targeted at the use of email. Click here for more details. The anatomy of a phishing email Spoof Amazon Account Verification Email Spoof Apple iTunes Email   Attackers bypass technology so you need to educate your employees. KnowBe4 provides on-going, scheduled, simulated Phishing Security tests to keep employees on their toes and provides remedial on-line training if an employee falls for the simulated phishing attack.

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How Much Should a Website Cost?

If you have a budget of £200 for a car, do you expect to get a brand new BMW with all of the latest technologies? If you go to buy the latest HD TV, will £30 be enough? These sound like ridiculous questions, but when it comes to web and software development, for some reason so many people still expect to get so much on a very limited budget. How much does a new website actually cost? This completely depends on your individual requirements. One price does not fit all businesses and the cost depends on how much development work is required. Do you simply want one page online or do you want 50 pages to showcase your entire business? How about an online shop? Different features require varying levels of development work which obviously have to be factored into the price. Consider the fact that the average salary for a web developer in the UK is around £25000pa (an app developer is around £30K). That’s roughly £100 per day per developer (excluding any overheads). A standard web project usually involves 2 – 3 web designers and developers and around 5 days of development time. So – looking at the very basic maths and excluding the costs of any business overheads or software costs, the cost to a development company for a basic website designed from scratch is around £1500 and they obviously need to make a profit. Why should I pay that much when I’ve seen adverts for websites for so much less? I’m sure you’ve all seen adverts offering a complete business website for just £300 or £25 per month. Yes those companies do exist, but you always get what you pay for. A website at this price will usually just include a branded template with very limited options to customise anything at all, little or no support and limited bandwidth/storage. If your website is important to your business (which I’m sure you’ll agree it is!) then it is worth investing in web development to make your website a sales tool that works for your business, rather than just doing anything to get online as cheaply as possible. What will I get if I pay extra? If you opt for a web developer over the cheap DIY sites, then you will get so much more. We have designers and developers in-house who will meet with you to discuss exactly what you want to achieve with your business. That is always where we start because understanding your business is the key to getting it right. You will also get additional benefits such as: A dedicated UK support team Regular review meetings to make sure you’re happy with progress Training so that you can easily add content yourself and keep your site up to date Google Analytics so you can see exactly where your web traffic is coming from Hosting that suits your business needs and can expand when needed SEO (Search Engine Optimisation) advice and options We understand that most business owners are not web developers. Your strengths lie within your own business and you just want to get your brand out there to make money.  That’s where professional web designers and developers can help you. Should I disclose my budget? Yes! We always ask potential new clients what their budget is. This isn’t so that we can quote you a penny less no matter what you want, this is so that we know how much you can afford, and we can then look at the best options possible within that development time. It also means that we can both talk openly and honestly, and you do not end up with unrealistic expectations. We recently had an enquiry for a travel website where they wanted us to provide the design, branding, web development, online booking platform and all content for just £1200. A straight forward conversation from the very beginning saves a lot of time for everyone. What if I don’t have enough budget? If you’re desperate to get a new website but you can’t afford to pay for everything upfront – talk to your developer! There may be options for you to pay a deposit and then spread the payments out. There are also ways to get funding such as the NBSL fund (which is currently only available for businesses in Northumberland, Tyne & Wear and County Durham). They are offering a grant of up to 35% for business improvement projects costing between £3K and £8K (including web design projects). Please note the project costs here – they are for realistic business improvement projects not for the cheap DIY options.  You can find out more about this Business Support Fund here.If you want one page online and you’re not really bothered about the design, customisation and  support, then you can try the cheap DIY options. However, if you want to get advice, stand out from your competitors, have a website professionally designed around what you want to achieve and have ongoing support available (to name a few of the benefits), then work out your budget and speak to a developer.

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Grab a Coffee – We know Online Security is boring but you need to read this!

In today’s post, I want to talk about computer secur – no, never mind; you’ve fallen asleep. Wake yourself up and read on. I'm not going to bore you with the technical details, I'm going to talk about why online security (stop yawning!) can be major hard work when it comes to selling & marketing the benefits to customers and the importance of having it in place. So before we begin, feel free to grab a coffee… or some matchsticksHaving published blogs and executed marketing campaigns on a variety of topics, we often find that when it comes to cyber security, we never get that same traction with our audience. There are plenty of variables to why this might be, but on the whole and despite its importance, we can agree that this isn’t necessarily the most interesting topic of conversation. Every year you will see a handful of news articles showing how some huge corporation has been hacked and held to ransom for simply not having the right solution in place to protect them. And only is it then – when it’s too late – that they decide they should act on it. And funnily enough, it’s at this point that other people, particularly those exterior to the organisation, show some interest – and mainly because somebody has dropped the ball – but still never act on it themselves. Why Do Companies Still Get Caught Out? But why is this the case anyway? Why do companies still get caught out with inadequate data protection? Let’s consider some reasons. They're Too Busy: They’re always too busy (no, seriously). And sure, we understand that - we’re all busy... but what if we focus on the fact that a lot of solutions these days can be deployed within minutes, taking up very little valuable time and run seamlessly in the background with minimal disruption. Protecting a business does not have to take up much time at all - and as most solutions now don't rely on hardware, it's even quicker and easier to do. Many business owners still believe that IT Security requires huge amounts of hardware and integration time - and that they just don't have time to do it. Trust us - the cost and time involved in not doing it is much greater! Lack of Understanding: We don't mean this as an insult. IT Security can be a complex and equally mind-numbing topic – especially with such an overwhelming amount of choice, filled with alien language and jargon. It could certainly be made a little simpler to understand for those of us who aren’t already familiar with this field. It Won't Happen To Me: Perhaps we can put it down to naivety. If you take the “it won’t happen to me” or “I’ll solve it when it happens” approach, you could not be more wrong. You could try to be; but would not be successful. You’re setting yourself up for disaster. With the above in mind, maybe it’s because people genuinely don’t care – at least not until they are victims. I’d like to think that people don’t drive around at night, doing 70+mph with no lights on, no seatbelts on and their brakes permanently disabled and expect nothing bad to happen. Apart from potential disfigurement/impending death, there’s really not a big difference between this and the topic at hand. Right - Now It's Time to Grab that Coffee So - we've talked about why so many people are turned off by IT security. Its a boring minefield of information to wade through when you have so many more interesting things to do. However - to put it simply - you absolutely must have measures in place to protect your business or you could literally lose everything. Instead of boring you with more facts and statistics (and stories of doom and gloom) - how about we just say that we can protect your websites, apps and business data from hacking and data theft within minutes. Simple. Done. You can go back to what you were doing. Many solutions these days are that simple to put in place. We can tell you all about the technical details and infrastructure that make them work if you really want to know - but more than likely you just want to know that your business data is safe. Take a look at some of the Online Security Solutions that we provide, or alternatively, if you'd like a jargon-free conversation with a member of our team, please get in touch.

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Financial Services Webinar: Defend Against the Data Miner

Sophisticated Data Thieves Lurk Where You Least Suspect Data miners are sophisticated thieves that tap, explore, and drain your financial institution’s databases of valuable information. Whether in the office next door, or a thousand miles away, data miners steal your customer and account information and leave little trace. Watch the webinar, “Defend Against the Data Miner,” to discover: How behavior analysis and deception technology identify insider threats Why data activity monitoring provides comprehensive coverage Why a proactive approach with visibility can quickly stop data miners  

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Don’t Be a Cyber Attack Statistic: Read the DDoS Trend Report

Did you know that at least 20 percent of all cyber attacks last more than five days? If one of your applications is attacked, you could be unable to access that software for up to eight days. Even worse, attacks on applications are likely to happen more than once. The Annual Global DDoS Threat Landscape Report includes information on: 2015-2016 DDoS attacks, including size, duration and frequency Botnets for hire, which allow anyone to pay for an attack against another party How the latest trends impact your own DDoS mitigation efforts Get Imperva's free Annual Global DDoS Threat Landscape Report now and start protecting your organisation. *Source: https://www.imperva.com/

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How Do Businesses Convey Trust Online?

We have recently dealt with many travel agents who struggle to convey the same level of in-branch trust on their website. The personality and traits that their customers love are often lost. In view of this, we put together a guide to help - which applies to all businesses (not just the travel industry). It’s already the case for most industries that a web presence is required to compete – but for some, the internet can be an intimidating arena and consequently a reason they are yet to transition to the digital world. Another reason could be their current base of loyal customers is built on years of physical and human interaction, word of mouth and recommendations…  so how do companies, still holding on to their traditional values, make the leap without diluting or jeopardising their long standing level of trust and quality? What does your First Impression Look Like? First impressions count for a lot. When a customer walks into your branch, how do you portray a warm and welcoming image? What information does a new customer need from you that will help them feel at ease with doing business with you? I’m sure you have so many answers to those questions – but – how do you then translate the intangible elements so online customers get the same first impression? Start with listing down your key values which set you apart. Put them down on paper. Then have a think about what they look like to a customer. Is it a happy, welcoming image? Is it the diversity of your staff with a wealth of knowledge? Think about it even down to the colour scheme of your branch and what makes your customers feel happy when they’re buying from you.  Now that you have a list of your key attributes which create the first impression you want, it’s time to get that same image across on your website. Use branding and images that reflect what you’re all about. Your values, your staff, your customer service. You could even use images of the staff who your existing customers have come to know and love. Be a personality and portray that welcoming image and the trust you rely on. Once you have the right first impression, you need to look at usability. Customers find it easy to come into the branch/store and talk to you because you do all of the work for them. If they’re buying online, you need to make sure that their online experience is as simple as possible too. If you make it difficult, you instantly start to lose their attention.   What do your Customers really think of you? I know that we’ve said it before, but another way to make sure that you portray the right image online is to use your customer reviews. If other people buy from you and are willing to take the time to shout about their fabulous experience, it will instantly affect the first impression of new customers landing on your site. Customer ratings and reviews count for a lot more these days. That first-hand experience is now a far more valuable and reliable source of information.Speaking of customers, and their (hopefully) glowing reviews, how do they contact you? Obviously they could still stop by your shop but what about those visiting your website for the first time? Ultimately, you want people to get in touch, therefore, call to actions such as contact information and enquiry features need to be bold and reach out to the visitor, rather than them having to find it. As we said above, it’s important to completely cater for the customer so their online experience is seamless and effortless. Ever thought about using surveys? Finally, another great way that you can utilise your valuable customers, is by asking them for their opinion about your site. Ask them to have a look and see what they think. Do they like it? Does it portray your image correctly? What would they do to improve it? You can use tools such as Surveymonkey to collect valuable information like this which you can then really use to your advantage. We hope that for those of you currently considering a move to online have found this post useful. If you want any extra help about how you can make this transition, please get in touch and we will be very happy to help.

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Traditional Travel Agents: How to portray the right image online

On a recent post comparing OTA’s and traditional travel agencies, we received comments from far and wide offering a variety of opinions on the matter. It was interesting to note that the comments favoured towards the more traditional agencies highlighted one particular element when it came down to human interaction: TRUST. It’s already the case for most industries that a web presence is required to compete – but for some, the internet can be an intimidating arena and consequently a reason they are yet to transition to the digital world. Another reason could be their current base of loyal customers is built on years of physical and human interaction, word of mouth and recommendations…  so how do companies, still holding on to their traditional values, make the leap without diluting or jeopardising their long standing level of trust and quality? What does your First Impression Look Like? First impressions count for a lot. When a customer walks into your branch, how do you portray a warm and welcoming image? What information does a new customer need from you that will help them feel at ease with doing business with you? I’m sure you have so many answers to those questions – but – how do you then translate the intangible elements so online customers get the same first impression? Start with listing down your key values which set you apart. Put them down on paper. Then have a think about what they look like to a customer. Is it a happy, welcoming image? Is it the diversity of your staff with a wealth of knowledge? Think about it even down to the colour scheme of your branch and what makes your customers feel happy when they’re buying from you.  Now that you have a list of your key attributes which create the first impression you want, it’s time to get that same image across on your website. Use branding and images that reflect what you’re all about. Your values, your staff, your customer service. You could even use images of the staff who your existing customers have come to know and love. Be a personality and portray that welcoming image and the trust you rely on. Once you have the right first impression, you need to look at usability. Customers find it easy to come into the branch and talk to you because you do all of the work for them. If they’re booking online, you need to make sure that their booking experience is as simple as possible too. If you make it difficult, you instantly start to lose their attention.   What do your Customers really think of you? I know that we’ve said it before, but another way to make sure that you portray the right image online is to use your customer reviews. If other people buy from you and are willing to take the time to shout about their fabulous experience, it will instantly affect the first impression of new customers landing on your site. Customer ratings and reviews count for a lot more these days rather than how many stars a hotel or resort might be officially awarded. That first-hand experience is now a far more valuable and reliable source of information.Speaking of customers, and their (hopefully) glowing reviews, how do they contact you? Obviously they could still stop by your shop but what about those visiting your website for the first time? Ultimately, you want people to get in touch, therefore, call to actions such as contact information and enquiry features need to be bold and reach out to the visitor, rather than them having to find it. As we said above, it’s important to completely cater for the customer so their online experience is seamless and effortless. Ever thought about using surveys? Finally, another great way that you can utilise your valuable customers, is by asking them for their opinion about your site. Ask them to have a look and see what they think. Do they like it? Does it portray your image correctly? What would they do to improve it? You can use tools such as Surveymonkey to collect valuable information like this which you can then really use to your advantage. We hope that for those of you currently considering a move to online have found this post useful. If you want any extra help about how you can make this transition, please get in touch and we will be very happy to help.

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Web Attack Survival Guide

Web attacks were the number one cause of data breaches in 2015. 63% of confirmed data breaches involved weak, default or stolen passwords, and a whopping 95% of confirmed web app breaches were financially motivated! It is vitally important that you understand the online threats that face your business – and what you can do to eradicate them.Imperva have put together a Web Attack Survival Guide to help you fully understand the threat landscape and the technologies you can use to safeguard your website from attack. It provides a step-by-step guide so your business can survive. Topics covered include: Understand the Threat Develop a Security Response Plan Locate and Assess Applications and Servers Strengthen Application, Network, and End-Point Security Controls Counter the Attack: Monitoring and Tuning Procedures When Under Attack Bring in the Experts: Optional Security Consulting Services Conduct a Post Mortem of the Attack Web attacks are on the increase so don’t be of the mindset that “it won’t happen to you” because everyone is a target. Act now. Understand the threats and protect your web assets before it’s too late!

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Choosing a Web Application Firewall (WAF)

The Internet is a scary and dangerous place, or so the press keep telling us. There are stories almost every day of an online attack taking place and the consequent loss or exposure of customer data. When the very nature of what we do is to put our assets in the direct firing line of such attacks, by enabling literally everyone to connect to our web server, what else can you expect? But let's examine that last statement a bit further, “let everyone connect to our webserver”; is that really what we want to do? On the one hand the marketers encourage traffic to our web shop, it’s their job, surely we do want any and everyone to be able to connect? Well no, anyone and everyone is not what we want or need, we want legitimate traffic only, real users who are shoppers or browsers there to take proper advantage of the services you are offering, or real Google* bots there to help you get your site ranked and visible. (*there are other search engines available) What we don’t want is to allow the bad bots, the scrapers, the false search bots, the automatic bots that are scanning your site for vulnerabilities or the users who are testing your defences manually with hacking tools, picking at your locks. Of all the web traffic hitting your website, the proportion of welcome traffic compared with unwelcome is probably less than 50%!* Use a Web Application Firewall  (WAF) A WAF, such as the cloud service offering from Imperva called Incapsula combines a number of features to provide a complete outer layer of security for your web presence. Using a Web Application Firewall like Incapsula ensures that your website or application is always protected against any type of application layer hacking attempt. Choosing a Web Application Firewall There are many different web application firewall solutions to consider - all with different capabilities. We have looked at the solutions available and have tried out some of the alternatives, but our WAF of choice is definitely Incapsula by Imperva. Incapsula is the only WAF which has been positioned as a leader for the last three consecutive years in the Gartner Magic Quadrant for Web Application Firewalls. It has been independently validated as the market leader - and for good reason.Here are a few links to the independent reviews so you can make up your own mind: The Gartner Magic Quadrant for WAF has rated Imperva as the only Leader for three years running, 2014, 2015, and 2016 – Click Here Forrester’s 2015 Wave Report for DDoS Service Providers rates Imperva as having the industry’s strongest current offering – Click Here The 2016 ‘Top10Review’ of DDoS protection rates Imperva as #1, with a Gold Award - Click here

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How Much of Your Web Traffic is Good Traffic?

The recently published Incapsula bot traffic report 2016 has some surprising insights into the good and bad of website traffic hitting your website. On average, automaton or bot traffic now comprises just over 50% of all web traffic. This means that of all the visitors to your website less than half are likely to be actual humans. More worryingly, more than half of the non human traffic, the "bots", are likely to be malicious or "bad bots", overall almost 30% of your traffic is likely to be in this "bad bot" category and the trend is on the up. malicious traffic accounts for almost 30% Imperva Incapsula With Incapsula you can eliminate all unwanted web traffic to keep your website and the data behind it secure, and to increase overall performance. Incapsula is a subscription-based cloud service that's easy to deploy, and according to Gartner is the most effective web application firewall in the market. Download the full Bot Traffic infographic here. You can find out more about the full features of Incapsula and how it works here. Alternatively,  please use the contact form below for more information and to arrange a free trial.

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Google Chrome: SSL Connection Indication

Google and others have been aiming to make the use of website certificates easier, cheaper and therefore more common amongst website providers. The intent being that this makes the internet a safer, more reliable and trustworthy place for everyone. One key issue is making something technically complex, visible and easy to recognise by the average user. It's now very clear that SHA-1 signature algorithm is well and truly compromised and should not be used to issue certificates at all. As a consequence of this, Firefox and Google Chrome now no longer accept older SHA-1 certificates when they encounter them on a website and flag the site as "insecure". It's important that the average user understands what's going on and whether or not they can trust the connection and therefore the website they are looking at. This flagging indication of the status of the SSL connection has undergone a number of iterations in Chrome especially, as the process has been evolving over the past year of so. A recent change in Chrome has removed the capability to immediately see the actual certificate that is being used by a website. Until this latest release, it used to be possible to view the details of the certificate with a couple of clicks of the mouse. In it's place there's a link to "Learn More" which leads the user to a comprehensive explanation of the certificate process. Now it's only by firing up the Developer Tools window that it's possible to see the certificate information.A really detailed explanation of Chrome HTTPS UX and the thinking behind it is on one of Google’s Security Engineer’s blog noncombatant’s blog post. Mozilla and The End of SHA-1 on the Public Web Decoding Chrome’s HTTPS User Interface SHA-1 Is Broken If you need any help or advice regarding SSL certification, please get in touch with our team.

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